Ceremony is a company that markets tea and operates mainly in the restaurant and institutional market. In an attempt to break into the retail sector, we were asked to adapt the brand. As part of the project we updated the logo and adapted it for the Hebrew language and small packages, so that it would be clear and legible to the wider public. In addition, we designed a series of packages for black tea, green tea and boxes of 100 teabags. The design language sought to present Ceremony as a modern classic.