Restaurants & cafe's

AROMA REBRAND 2012

Having worked with Aroma for many years, in 2011 we led a rebranding process that highlighted the chain's core values: Israeli, speed, simplicity, innovation and health – and enriched them with new values: Reliability, quality and lifestyle. The process included the creation of a new marketing language and incorporating it into the packaging, menus, design of the branches and more.