Restaurants & cafe's

la fromagerie

A boutique delicatessen for cheeses and dairy products in the food market at the Tel Aviv port. The graphic language was developed as part of an attempt to convey the message that this is ‘not just cheese’, because of the plethora of accompanying products that create a diverse culinary experience. The project involved the design of the point of sale itself, logo and graphic language, bags and packaging, staff uniform, signage, printed material and advertising materials.