At magazine
Redesigning the famous Israeli magazine "At" ("you"). Creating a new, fresh and young image, while preserving "At" as the leading woman magazine in the country.
As part of the re-branding process we've carried out an extensive research regarding national and international magazines, re-defining At's values as the number 1 woman magazine in Israel while re-discovering its strength's and weaknesses compared to its competitions in the market.
The project included re-designing the magazine's lay-out, changing the format, re-designing the grid for different columns and sections and designing a new logo (that was eventually left on the editing room floor…)