Restaurants & cafe's

eat right

The creation of a healthy fast food brand that promotes well-being. The logo that was chosen is in effect a coach, a positive guide for a healthy lifestyle, which offers tips on how to maintain a balanced lifestyle and preserve the quality of your surroundings. The image combines professionalism, transparency, accuracy and humour. The unique icon language is used for infographics and as a design element in the branches, on menus and in various advertisements for the chain.