Branding a cheese substitute soya packaging series.
Zen is a brand that manufactures soy substitute that is mainly for people who are Lactose intolerance. The strategy that was chosen turned to other target audiences as well, those who seek healthy, natural and easy to digest food, hence the slogan PURE*HOLE*SIMPLE.
The packaging design delivers healthy, informative messages in a friendly way in order to attract both the Lactose intolerance audience as well as the rest. The girth's differentiated form was chosen not only for the purpose of giving the product a natural look but also to give a solution to the low quantity print production.